A man is not idle because he is absorbed in thought. There is a visible labor and there is an invisible labor ~ Victor Hugo
This week has been a fast one. I attended the Spring Conference hosted by the Chartered Institute of Marketing on Wednesday and yesterday, I had an office day with my financial services company. Both of which I enjoyed hugely. It never ceases to amaze me how The Universe conspires to throw new ideas at me at any given opportunity. Mind you, give me an opportunity to learn something new and I am a very happy bunny. I am an eternal student and I embrace any learning opportunity.
I have been feeling a bit impatient with myself for not getting on with planning my Event, getting things sorted. The Conference on Wednesday reassured me there were good reasons for going softly, softly. Much of my idea is still amorphous and that's not a bad thing. It's meant I've had the time to think things through. What I learnt on Wednesday, I'll be able to put to good use. How exactly, I'm still working through.
What has come through very strongly, is that the business model is changing. Consumers are making the best use of the Internet and are not only making informed decisions about what they buy, but they're also telling other people about their experiences: both good and bad. They are more invested in the companies they purchase their goods and services from. The old business model, the big corporations telling people what they want and how they'll get it, is giving way to the new. Consumers are asking pertinent questions about business values, ethics and provenance and voting with their feet.
Cost of the new product and service is being taken into account, but, it's not about the cheapest. It's about value. The crop of new, smaller businesses who are providing the unusual, choice and can show provenance like Unbound, Has Bean and Naked Wines are bloodying the noses of their more traditional competition.
It's a very exciting time. And it's a very scary time. The Old ways are a-changing and do we have the resources to keep up? That's what I'm going to be looking at over the next few weeks. Have you any thoughts on the subject? If you're feeling shy, e-mail me. It's on my profile page, or leave a comment on here. I would love to hear of your experiences and thoughts on the subject...or actually, on any subject (this does not include Spammers. If you Spam me, you will be deleted).
Oh yeah, and I've very much appreciate it if you would support my Facebook Page and twitter (I'm @lighthouse_n), I need your luvin!